Konuts Identity & Package Design

Konuts Identity & Package Design

Designing a Premium Longevity Brand from Name to Experience

Konuts sells peanuts, pistachios, pecans, pine nuts, cashews, almonds, and filberts, in salted, unsalted, and organic varieties. The packaging Wonder inherited buried that range under decoration: heavy color blocking, script type, ingredient text competing with itself for space on the bag. The redesign starts from one question: what does a shopper need to know in three seconds? A clean sans-serif carries the label. Each variety gets its own color inside a shared grid, so a customer scans the shelf and finds pistachios without reading past the first line. The system runs from large-format bags down to snack packs and holds at every size.

Industry

Food & Drinks

Scope of work

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Package Design

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Brand Identity

Timeline

3 weeks

Designing a Premium Longevity Brand from Name to Experience

Konuts sells peanuts, pistachios, pecans, pine nuts, cashews, almonds, and filberts, in salted, unsalted, and organic varieties. The packaging Wonder inherited buried that range under decoration: heavy color blocking, script type, ingredient text competing with itself for space on the bag. The redesign starts from one question: what does a shopper need to know in three seconds? A clean sans-serif carries the label. Each variety gets its own color inside a shared grid, so a customer scans the shelf and finds pistachios without reading past the first line. The system runs from large-format bags down to snack packs and holds at every size.

Industry

Food & Drinks

Scope of work

/

Package Design

/

Brand Identity

Timeline

3 weeks

Challenges

Challenges

That idea carries from the mark and the color system straight into the packaging, so the tote bag, the label, and the shelf display all read as one brand.

The packaging answers a plain question: what does a shopper need to know in three seconds? A clean sans-serif carries the label. Each variety gets its own color inside a shared grid, so a customer scans the shelf and finds pistachios without reading past the first line. The system runs from large-format bags down to snack packs and holds at every size.

Final thoughts

Final thoughts

One pattern threads through the whole line, drawn from the identity's core mark. It marks the brand without crowding the ingredient list, which stays in place and stays legible across the range.

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WONDER®

Tell us what you're launching.

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© 2026 WONDER® Studio

Let’s talk.