That idea carries from the mark and the color system straight into the packaging, so the tote bag, the label, and the shelf display all read as one brand.
The packaging answers a plain question: what does a shopper need to know in three seconds? A clean sans-serif carries the label. Each variety gets its own color inside a shared grid, so a customer scans the shelf and finds pistachios without reading past the first line. The system runs from large-format bags down to snack packs and holds at every size.











One pattern threads through the whole line, drawn from the identity's core mark. It marks the brand without crowding the ingredient list, which stays in place and stays legible across the range.
Next projects.
(2016-25©)

