BREADCLUB

Breadclub: The Type Does the Baking

Breadclub is a bakery and eatery in Prishtina. The brief gave us one instruction: design a wordmark. No icon, no symbol, no mark to fall back on when the type needed help. Most bakery brands hide behind a croissant or a wheat sheaf. Breadclub couldn't. The name had to do everything. We started with the rolling pin, the tool every baker touches before anyone touches the bread. Not its shape. Its motion: press, stretch, spring back. We built the identity on that motion instead of a picture of the tool.

Industry

Food & Drinks

Scope of work

Brand Identity

Animation

Strategy

Timeline

3 weeks

Breadclub: The Type Does the Baking

Industry

Food & Drinks

Scope of work

Brand Identity

Animation

Strategy

Timeline

3 weeks

The project

Breadclub is set in a bold, condensed slab. Two small-caps tags sit either side of it, EST 26 and EATERY. At rest, it reads as a plain wordmark. Moving, it rolls: the letters stretch and compress across the baseline the way dough gives under a pin, then spring back into shape.

Text

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For Breadclub, we built a custom motion tool: their wordmark rolling around a real cylinder. We tuned it to their name, BREADCLUB spinning like a loaf coming off the line, with control over speed, the gap between rows, and tilt across three axes, so the team can angle the mark straight on or lean it into a shot. It exports as GIF, WEBP, MP4, or SVG, ready for Instagram, a site header, or a video intro. Breadclub now owns a moving version of their wordmark, built to generate in seconds, in any color or format, whenever a campaign needs it.

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